With more than 13 years industry experience under her belt, Lincolnshire’s Anderlea Butters is leaving behind the big boy corporates to offer her expertise in bespoke doses to small and medium businesses across Greater Lincolnshire and the UK.
Creative, motivated and driven, launching her own business is a move that sees Anderlea leave behind employment at Read Motor Group as Group Marketing Manager, a role which saw her proactively represent incredible franchises such as Alfa Romeo, Hyundai, Jeep, MG, Suzuki and Volkswagen.
With more than ten years in the automotive industry alone, having worked at a senior level for franchised dealer groups representing ŠKODA, SEAT, Honda, Nissan and Vauxhall, Anderlea is in a prime position to be able to offer her expert marketing insight and support to smaller automotive businesses looking for a fresh and driven approach to their marketing.
And, while automotive is a specialism of hers, the award-winning marketeer works across other industries too. No matter the industry though, Anderlea’s goal in launching the business a simple one – to shatter the misguided notion that strategic marketing support is only for larger corporations.
Anderlea says: “I’m hoping to challenge the industry perception with my offering. My goal is to offer marketing support to businesses that don’t require a full-time marketing manager, businesses that are looking to outsource marketing either for a smaller number of hours per month or for ad-hoc projects.
“With my experience, which extends beyond a decade, working in the marketing industry across a range of different brands and industries (both agency and client side), I’m looking forward to assisting businesses solve key marketing challenges from a strategic and operational perspective.”
Totally bespoke and personal, the service businesses can expect from Anderlea surpasses what SME’s may believe to be within their reach. Marketing prowess of course but delivered with that personal touch that is so vital to the independent business community.
Bringing with her all the finer details from the boardroom and applying them to the flourishing SME community in Greater Lincolnshire, the consultancy service Anderlea will be providing promises to put local businesses on the map.
Anderlea adds: “I’m fortunate to be beginning this journey with some fantastic clients already secured, for which I’m incredibly grateful, but if business owners would like to have a chat about how I may be able to assist in driving their business forward, I’d be happy to do so.”
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