By Lidl has narrowly beaten Aldi to be named the cheapest supermarket of 2020, according to a new price comparison.
The report, based on a trolley of 45 popular products including Hovis bread, Knorr stock cubes and free-range eggs in eight major supermarkets, looked at the cheapest – and priciest supermarkets last year.
Lidl was the cheapest supermarket in the study, with the basket costing £42.67 on average.
The baskets from each of the supermarkets consisted of a combination of own-label and branded products.
Image: NurPhoto/PA
Ryan McDonnell, Chief Commercial Officer at Lidl GB, said, “We always strive to ensure our shoppers can enjoy the highest quality produce for the best value, so we’re delighted Which? have named us the Cheapest Supermarket 2020.
“Our customers have consistently enjoyed unbeatable prices for more than 25 years, making significant savings on their shopping, each and every time they come to one of our stores. As we expand further into to the future, we will continue to work hard to bring our high quality, affordable products to even more customers across the country.”
Below are the average costs of a supermarket trolley based on 45 products, according to Which? analysis.
- Lidl, £42.67
- Aldi, £43.01
- Asda, £48.71
- Tesco, £53.30
- Morrisons, £53.61
- Sainsbury’s, £56.38
- Ocado, £66.83
- Waitrose, £68.69
