By Plant-based burger to be trialed on the menu at fast-food chain
Vegans rejoice as the global fast-food giant McDonald’s shared that it has developed a new plant-based sandwich named ‘McPlant’ with trials of the burger expected in some markets around the world next year.
This announcement comes as a relief after months of campaigning for McDonald’s to extend their plant-based menu beyond the Vegetable Delux.
“McPlant is crafted exclusively for McDonald’s, by McDonald’s,” Ian Borden, McDonald’s international president, said at the investor meeting. “In the future, McPlant could extend across a line of plant-based products including burgers, chicken substitutes and breakfast sandwiches.”
“There are other plant-based burgers out there, but the McPlant delivers our iconic taste in a sink-your-teeth-in (and wipe-your-mouth) kind of sandwich,” McDonald’s said in a post on Monday. “It’s made with a juicy, plant-based patty and served on a warm, sesame seed bun with all the classic toppings.”
“We are excited about the opportunity because we believe we have a proven, delicious-tasting product,” Borden said. “When customers are ready for it, we will be ready for them.”
A Beyond Meat spokesperson confirmed the company co-created the plant-based patty that will be part of the McPlant range at McDonald’s.
